SIGNATURE
SERIES
For this Athletes Unlimited social-forward mini series, I produced, directed, shot and edited as well as landed a distribution partner in Flagrant Magazine. The Signature Series came about while brainstorming ways to deliver quick and easy social content that did not lack in back end production or quality of deliverables. Each 90sec or less episode, encapsulated our athletes as people and included questions that showed a side to each of them not always represented on the court.
Frames & Links
Creative Direction:
The vision driving this series emphasized the importance of maintaining a clean and simple set design. This approach empowered the personalities and unique qualities of each athlete to shine through, surpassing the plain backgrounds and matching league uniforms. From chains to tattoos, sneakers, and hairstyles, the black and orange backdrops served as an effective backdrop to capture the individual. This streamlined approach not only highlighted the athlete but also guided an efficient production, shoot, and publication of a 15-episode mini-series within a four-week timeframe, without compromising on quality.
AU Pro Hoops Featured Athletes:
Ruthy Hebard, Zia Cooke,Haley Jones,Maddy Siegrest, Evina Westbrook, Te’a Cooper, Kalani Brown, Laeticia Amihere, Kierstan Bell, Izzy Harrison, Emily Engstler, Angel McCoughtery, Air Hearn, Tiffani Mitchell, Rae Burrell
Click players to view on @AUProHoops
Me: Producer, Videographer, Editor
Erin Williams: Producer, Videographer, Editor
Hope Ballard: Videographer, Editor
Jonathan Louie: Graphic Designer
Adeline Nicholson: Social Manager